Motive8 Gym Inductions

Case Study:

Motive8 Gym Inductions

Date: March 2022 - Present

Client: Motive8

Services: Voiceover

Motive8, a leading provider of bespoke gyms and fitness facilities across the UK, needed a consistent voice for their digital materials—someone who could bring polish and clarity to their gym induction guides and internal training videos.

The Challenge

These voiceovers needed to be more than just technically clean. They had to strike the right tone: friendly yet authoritative, professional without being stiff, and accessible to a wide audience of gym users and staff. On top of that, the client wanted a reliable production partner—someone who could deliver broadcast-quality recordings quickly, efficiently, and without unnecessary back-and-forth.

Our Strategy

Seamless Voiceover Production

From the start, our approach was simple: provide a high-standard, low-hassle service that slots effortlessly into Motive8’s content creation pipeline.

Every voiceover project we deliver includes:
• Professional narration recorded in our in-house vocal booth
• Full audio treatment and mastering to ensure broadcast-ready quality
• One round of revisions included, with flat-rate extras available if needed
• On-time delivery, with responsive communication and clear file handoff

We established a consistent tone of voice for their brand—warm, confident, and instructive—and worked collaboratively with their internal team to match voiceover pace and tone with existing visual content.

Reliability as a Service

Unlike projects that evolve over time, voiceover work for internal media needs to be dependable and replicable. That’s where we thrive. Our systematised approach to scripting, turnaround times, and post-production means Motive8 never has to chase, second-guess, or adjust to unpredictable workflows.

The results

Motive8 now has a consistent, professional voice supporting their internal training and gym induction experiences—helping staff and users feel welcomed, informed, and confident. The work continues on a repeat basis, with new content recorded and delivered as needed, always to spec and on schedule. It’s a small but crucial piece of their user journey—and one they never have to worry about.

In their own words

“From the initial enquiry to the end of the project, Alicia was friendly and professional to deal with, and very prompt to deal with any enquiries I had. Alicia completed the project within the agreed timeframe and the voiceovers sound great. I would highly recommend Alicia and I’m looking forward to working on the next project with her.”

Jenny Cromack, Director

Case Study: